A better flow.
A bigger
opportunity.
We know the water business. Together, we can turn that knowledge into software that makes the work flow, creates capacity, and opens a new business of our own.
Built from the way
we really work.
Our strongest advantage is the combination.
TXWater knows the work. Fiction Factory brings the software factory to turn that knowledge into connected, testable systems. We improve our own operation first, then use what we learn to shape a product for others in the water industry.
Routes. Service. Real-world exceptions.
TXWater brings the operating judgment: customers, water delivery, filtration, field service, and what actually happens on a busy day.
A software factory.
Fiction Factory brings reusable tools, software development, simulation, and the ability to turn a working idea into a product.
Something we build together.
A stronger operation today, with a path to an industry-specific business tomorrow.
Start inside the business. Learn from the people doing the work. Let the product grow out of evidence.
PARTNERS, BUILDING TOGETHEROne operation.
Fewer disconnected steps.
A customer, a delivery, a service visit, and the books should tell the same story.
The aim is to bring Housecall Pro, Route Manager/RMA, Sage, and historical data into one connected operating picture. We can remove repeated manual entry and the handoffs that make people chase the same answer across different systems.
Context moves with the work.
A conceptual view of the connected workflow, not a live software screen.
Customer
One view of the relationship
Route & delivery
Orders, stops, and field updates
Service
Filtration jobs and follow-through
Financial record
A reconciled operating history
Simulation run; validation continues
The simulation has run. Live validation and employee feedback are ongoing, so the next improvements are grounded in what the team sees in real work.
Planned extensions
- Inventory across the operation
- A complete web catalog
- Truck-sales workflows
Practice the work.
Then earn the trust.
Useful automation needs an operating model and a way to stop.
We can use the simulator to exercise the work before expanding live automation. TXWater has taken that first step; employee feedback and live validation now help expose the details a model can miss.
Read the work
Use permitted data and a clear task. Keep the evidence attached to the proposed action.
Test the response
Exercise ordinary work and exceptions in simulation. Compare the result to what the team expects.
Respect the boundary
Ask for approval where required. Escalate uncertainty, exceptions, and consequential decisions to a person.
Validate in real work
Start within an agreed scope, record outcomes, and improve with employee feedback.
Route coordinator
Prepare the day, surface exceptions, and ask before consequential changes.
Service coordinator
Keep job context together and flag missing information or follow-ups.
Reconciliation assistant
Compare operating records, explain differences, and prepare a review.
Make room.
Then grow
into it.
The point of removing repeated entry and coordination work is to create usable capacity. Once we can see that capacity, Tommy can help bring in the right demand through sales and marketing.
For water, that means matching new customer demand to delivery coverage, service availability, and the operation’s ability to follow through.
Conceptual sequence · not a forecast or measured result
Improve our business.
Build a new one.
The business opportunity is bigger than a custom application.
What works for us can become the foundation of a focused industry product. The aim is to combine proven workflows with repeatable software, while keeping the industry-specific opportunity distinct from Fiction Factory’s underlying tools.
A water-industry product
The workflows, domain knowledge, and product shaped around water delivery and service belong in a distinct industry-specific product structure we agree together.
Industry-specific knowledge, workflows & IPFiction Factory’s reusable foundation
The software factory, reusable components, and general-purpose tools sit underneath. They can support multiple industries while we keep this product focused on our own.
Underlying reusable tools & technologyThis is a direction for our collaboration. Ownership, licensing, commercial terms, and responsibilities need a separate agreement; no percentages or executed terms are assumed here.
Ready for a world
where agents do business.
An interoperable future, with a reason to participate.
Imagine a business customer’s agent finding the right water service, checking coverage, and coordinating a request through a common interface. Our long-term opportunity reaches beyond a single operating system.
Agent-to-agent commerce
Help customer and supplier agents exchange useful, structured information and coordinate work with clear authority and human oversight.
Free on the supplier side
The network vision is an interoperable supplier-side connection intended to be free, making participation easier across different tools and platforms.
A free nonprofit edition
Apply the same useful foundation to nonprofit work through a planned free edition. This is a future commitment to explore, not a live offer.
What could a
20-person stack cost?
A transparent example, with the unknowns left visible.
This is an illustrative U.S. subscription model for a water delivery and service business. It is not TXWater’s bill or an industry average. The real incumbent stack still needs an invoice and contract review.
Illustrative, adjustable, role-based. U.S. dollars, before tax. Regular public prices checked October 10, 2026. Change licensed seats or plan choices below; headcount does not multiply every subscription.
Housecall Pro MAX
$299/month equivalent on annual billing. Includes 8 users; each extra user is modeled at $35/month. Confirm expanded-seat quote.
Official pricingQuickBooks Online
One company subscription, regular monthly price. Up to 5 users; default assumes 3 internal finance users.
Official pricingGusto payroll
$49 base + $6 per active employee/month. Existing time capture/import is needed; payroll-linked time tracking is not included.
Official pricingTeam, licensing, and scope assumptions
The 20-person example allocates 8 drivers, 4 service technicians, 3 warehouse staff, 2 office staff, 1 salesperson, 1 bookkeeper, and 1 owner. HCP starts with 8 included users; the accounting plan is one company subscription. Payroll scales with active employees. User counts overlap by role and are not extra people.
RMA already advertises inventory, mobile delivery, and customer-facing capabilities. We do not automatically add a second inventory app or CRM. The Simple payroll option needs an existing time-capture/import process; Plus includes payroll-linked time tracking. General email and office tools are outside this operating-software subtotal.
Actual Housecall Pro, RMA, Sage, and other invoices must be reconciled with the product scope. Accounting replacement is a project goal, but any accounting or payroll service still needed stays in the future cost model. Optional inventory, catalog, and truck-sales extensions need separate scope validation.
What the subtotal leaves out
Annualized means twelve times the modeled monthly equivalent; it does not mean every plan is month-to-month or has an annual discount. Annual commitments and billing bases are shown beside each product. Introductory promotions are excluded.
Excluded unless separately stated: tax, payment processing, wages and payroll taxes, benefits, equipment and hardware, phones and data, postage, messaging, maps, API/connector charges, hosting, custom development, migration, training, support upgrades, and parallel-running costs. Any required quoted or unpriced item remains unknown, not zero.
Better workflow is the hypothesis. Real value is what we measure.
Public prices help us understand the landscape. They do not establish our current spend or what our product can replace. Before making a savings claim, we need actual invoices, a matched scope, the Fiction Factory proposal, retained subscriptions, and implementation and usage costs. Then we can measure re-entry, delays, exceptions, and usable capacity in real work.
Official sources & price notes · checked October 10, 2026
- Housecall Pro pricing MAX price, billing basis, and included users. Checked October 10, 2026.
- QuickBooks U.S. pricing Regular Plus and Essentials company plans. Checked October 10, 2026.
- Gusto pricing Base and active-person rates; plan differences. Checked October 10, 2026.
- Advantage Route water delivery Route, inventory, customer, and delivery scope. Checked October 10, 2026.
- Mango Mapping RMA route-optimization extension. Checked October 10, 2026.
- Mango Dispatch Manager Contact-for-pricing route software scope. Checked October 10, 2026.
- Sage 50 pricing Some public Sage prices exist; TXWater’s edition is unverified. Checked October 10, 2026.
Better water operations.
A product we build together.
Start with the work we know. Validate what helps. Use the capacity we create. Then bring the proven product to the wider industry.